Add Music to Blogspot blog

. 27.4.08
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This article is updated to address the difference in the way the code is interpreted by the different browsers, namely Internet Explorer and Mozilla Firefox. We have also included a sample music file which you can use to test the effects of adding the sound file to your Blog. As well, read our article on Flash Music Player and Music Playlists to add a playlist of several musical pieces or songs.

“Music, the greatest good that mortals know,
And all of heaven we have below.” ... Joseph Addison

Depending on the subject matter of your blog, having music played in the background may either enhance the pleasure of reading or annoy your visitor. Imagine the agony of surfing the web in discreet, only to catch the attention of your office colleagues or parents when the music automatically blasts off in the background. Not to mention, a big music file may cause a slower page download. Nevertheless, the solution, as shall be explained later, is simple - have an option for the reader to play or stop the music.

To begin, you will need to have a music file uploaded onto a server. You can read about using free hosts like Google Page Creator and Google Groups. We have also a rather comprehensive list of free Image Hosts and File Hosting Services in our article on Manage Blogger Image Storage Space. Check out those sites and choose one that is fast, reliable and enables hotlinking to the uploaded files. Upon uploading, note down the URL of the file.

Alternatively, there are several sites that offer free download of their music files. You can enter search words like “free music download” or search for a popular artist name in the Google search
box. Most of the sites that offer free download will lead you to the file location stored in their servers. Copy the URL of the music file that you have chosen.



If you would like to hear how the music works on your Blog, you can also use this music file which we have uploaded onto Google Pages -
http://ownlblog.googlepages.com/BalladePourAdeline.mid - whenever you are prompted to enter the “URL of music file”. This file is for testing purposes only. Please do not link permanently to this file as it may be changed or deleted in due course.

Next, you would have to decide how you want the music to be played.

Link for reader to click

This is a text link. Your visitor can click the link if he wants to hear the music.



Remember to enter the
URL of music file into the above code. This code can be inserted into your Blog post. If you want to put it in your sidebar, you can go to Template -> Page Elements -> Add a Page Element, select HTML/JavaScript and insert the code. Whatever words you type into the “Click to hear music file” will appear as the text link.

Music with a console

A music player console with controls of the volume, on and off buttons, would give your visitors a choice on how he wants the music played. With the code stated below, the music will not play unless the visitor clicks the play button.

You can either insert the music console into your Blog post or your sidebar. If you want it in the sidebar, go to Template -> Page Elements -> Add a Page Element, select HTML/JavaScript.

The code to insert is this:-

autostart="false" height="40" loop="true" playcount="2" src="URL of music file" width="300"/>

Note the following attributes and how they work on different browsers:-

1. Insert your URL of music file into the code.

2. The width of the example you see above is "300". If you want it to be embedded neatly into your sidebar, the width should not be greater than the sidebar width. For example, if your sidebar width is 150px, the width of your console should be about 140px.

3. The height would depend on your preference and space constraints.

4. The autostart attribute has two options. If you choose "true", the music will automatically play when your page is loaded. As I have mentioned earlier, this is not a good option unless you are absolutely sure all your visitors would not mind the music. The better option is to state it as "false". If the visitor wishes to hear the music, he can click the play button to start the music.

Note, however, that while it works fine in Internet Explorer, it may not be so in Mozilla Firefox. The default setting for IE is "false" which means the music will not play automatically. The default setting for Firefox is "true", and when we experimented with .wma and .wav files, they automatically played even when we set the autostart to "false". If you are working on the Mac, the default setting for both browsers is "false".

5. The loop attribute indicates whether the music should stop once that particular tune ends. The common attributes are "false" or "true". If the attribute is "false", the music ends after it is played once. If it is "true", the music will automatically loop and continue playing until the visitor clicks the stop button or leaves your site. For short music pieces, you may want it to repeat and choose "true".

For certain versions of Netscape browsers, another attribute that might work is loop="n" where n is a number. If n is 2 for example, the music will play twice and stop. The similar attribute in Internet Explorer is playcount.

6. You can specify the number of times the music is to be played. In the above example, where playcount="2", the same piece of music is played twice before it stops. If you want the music to be played once, you can delete playcount altogether. Note that this only works in Internet Explorer.

Background music to play automatically

For the music to play the moment your page is loaded, the code will have to appear in the HTML document of your site. Note that in so doing, there are no controls for the visitor to choose whether or not to listen to the music, nor options to turn it off. Login to your Dashboard and under “Template”, click “Edit HTML”. Somewhere near the top, after the word , insert this code:-

URL of music file" width="0"/>


Remember to insert the URL of music file into the code. There is no image of a console and readers cannot choose to turn off the music. Use this option with discretion.








Adsense Tips for Bloggers - Relevant Ads

. 12.4.08
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Revenue = high readership + high paying ads + relevant ads + well placed and designed ads

The third element of our Adsense equation is that of relevant Adsense ads. It is all very well to rank high in search engines to generate high levels of traffic, but without relevant ads that relate to the content of your blog you are not likely to generate much in the way of click throughs.

Let me give you an example. Recently I was asked to help a fellow blogger who has struggling with his Adsense ads because whilst his content largely focused upon the topic of ‘health care’ - most of the ads being served to his blog were focused upon ‘blogging’. He was getting quite reasonable traffic levels and had a reasonably high paying topic (there are some good health care ads out there) but as you’d expect, people coming to a blog about health care did not click on ads for blogging software and services at a very high rate. The challenge was to get his ads reflecting the content of his blog.

Another fellow blogger had the problem of not getting ANY ads being served to his site. Instead of paying ads all he was getting was the public service ads that Adsense serves when they couldn’t find any relevant paying ads (these pay nothing).

How do you get relevant ads? Here are a few things to try.

Make sure there are ads available - My friend who didn’t get any paying ads served was focusing on a key word for which there was no or very few ads. A simple way of checking this is to do a search on Google for the key word you are targeting. If they don’t serve ads on their own search results page its an indication that such ads are scarce - if not non existent. They way we got ads on my friends blog was to experiment with other related keywords. He didn’t have to change the focus of his blog - just the way he described his topics. For example if there are no ads for ‘bed linen’ try ‘blankets’, ’sheets’, ‘quilts’ etc. Experiment with different combinations until you find something that works.

Increase your Keyword density - The more you use your keywords the more likely you are to get ads on those topics. Its not common knowledge exactly how the Adsense bot decides what ads suit your content best (if someone knows feel free to post it in comments below) but it’s a pretty safe bet that if you put you keyword in your title, at least once in your first paragraph and then scatter it throughout the rest of your page that you’ll convince the Adsense bot of what your topic is. It MAY also be helpful to include your keywords in the URL of your page (Moveable type can let you do this - ie look at the URL of this page - it incorporates my title and therefore some keywords). It MAY also be worth putting your keywords in outward links, bold, italics etc. All of these strategies also help optimise yor blog for search engines which won’t hurt either.

Examine your Sidebars, menus, header and footer - It is not just your main content that the Adsense bot searches to find the topic of your page, but also your other areas. When I looked at the healthcare blog that was getting ‘blogging’ ads I noticed that he had the word ‘blog’ in his title, three times on his sidebar and once in his footer. It was also in his URL and he also used the word quite often in his content. My recommendation was to remove the word from as many of those places as possible and to increase his health care keywords. The ads improved their relevancy almost immediately.

Stick to one topic per page - Obviously this may not be feasible on your front page - but attempt to keep each individual blog entry/post as highly targeted as possible. I’ve noticed that some people often include two or three topics in one entry - this will confuse Adsense’s bot so split them up into two entries.

Block irrelevant Ads - Sometimes despite your best intentions Google just gets it wrong and serves your ads that have nothing to do with what you write. If you’re getting some repeating irrelevant ads block them. Adsense lets you do this to quite a few sites and its easy to do. I have a number of ads blocked, some because they are philosophically not consistent with what I write about, but mainly because they just are not relevant to the topic of my blogs.

Ask Adsense - If all else fails notify Google Adsense of your issue. Of course they are busy people - but Google prides itself on being responsive to its users. I’ve emailed with queries a number of times, once on an issue of irrelevant ads, and every time I’ve had positive results from my query. You’ve got nothing to loose - shoot them an email!

by Darren Rowse

Adsense Tips for Bloggers - High Paying Ads

.
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Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

The next element of this Adsense equation to be examined is how to get high paying Adsense Ads running on your site. Obviously in any business one way to get higher profits is to charge more for your product - whilst you have no direct say in how much is charged for ads run on your site - there are ways of targeting types of ads that might bring in a higher return than others.

As we mentioned in our initial explanation of the equation, the PVR Blog is one example of a blog that targets a well paying ad type - ads for PVR technology. Whilst I do not know specifics of earnings I would suspect blogs like Gizmodo who run Adsense ads would also be generating a higher paying ad, due to their focus on technology.

The lesson we can learn from blogs such as these is that they attract specific ads (that presumably are well paying) by keeping their content targeted on the same topics. To over simplify what we’re saying - if you want ads about Camera Phones blog about Camera Phones.

Finding High Paying Ads is not as easy as it sounds (is anything?). Do a search for Google on High Paying Adsense Ads and you won’t find too many sites listing the best keywords for Adsense. The top Adsense users in Adsense discussion forums tend to be pretty secretive about not only what keywords they focus on, but also what sites they run. I don’t blame them either - its good business sense really.

Having said this there are a number of strategies and tools that you might like to employ to help find high paying keywords.

* Buy them - Finding high paying keywords for your blog is possible by yourself for free - but as with everything a few entrepreneurial types are willing to do the leg work for you to save you some time and give you a comprehensive result. One service that you might like to try to find good keywords is Top Paying Keywords.
* Trial and Error - I know this will frustrate some of you who want a nice and easy quick fix but overall it is one of the best pieces of advice I can give. Try writing on a topic - track the results - if it pays off do it again….lots. Adsense allows you to track specific pages or sections of your blog using its ‘channels’ feature - if you’re smart you’ll watch which sections of your blog are generating the highest ads by dividing your overall earnings by the number of clicks and comparing it to other channels. Keep trying new topics until you strike gold and then dig in like crazy!
* Are there Any Ads? - This is a good first question. Despite the many thousands of advertisers using Adsense there are some topics where the answer to this question is no. A simple way to check is to head to Google and do a search for the key words you’re wanting to blog about. The results page will bring up not only a list of other sites writing about that key word (they are you competitors) but on the right hand side there will be a list of ads - these are the same sorts of ads you’ll get on your site if you write on the topic. If there are ads there, it is a good sign. If there are not - maybe its worth finding another topic to write on if you’re hoping to attract ads.
* 7 Search has a list of the 100 of the top paying keywords (in their advertising program - not Adsense) at the moment. Its a bit depressing actually to see a list like this because you’d have to sell your soul somewhat in order to go with many of them. Its an interesting site to check out though.
* Also from 7 Search (and more useful) is their Keyword Suggestion Tool which gives you an idea of what people are paying per click on different tools (again this is not specifically for Adsense but it will give you an idea of what the going rates are). Find What also has a similar service.
* Google Adsense’s biggest competitor are Overture (they run the ads on Yahoo) - they offer a service where you can enter your keywords and they will not only tell you how much advertisers are paying for the words but also how many people are searching for the term. This is a very useful tool.
* Sign up for Adwords - One way of getting a feel for how much people are willing to pay per click is to sign up with Google as an advertiser yourself. It doesn’t cost much to start a mini campaign and do some research this way. You’ll get a feel for what people are bidding on different words very quickly this way.
* Word Tracker is the best tool I’ve seen to help in finding keywords that people are searching for in the major search engines. The excellent thing about Word Tracker is that they also tell you how many other sites out there are targeting the same words! This is very handy as it will stop you targeting ‘Britney Spears’ as a Keyword phrase even though its one of the most searched for keywords on the web because literally hundreds of thousands of other sites have beaten you to the punch. Word Tracker has a free version to trial it and their paying version is even better - well worth the investment.
* I’m told Keyword Sleuth is a similar program to Word Tracker however I am yet to trial it.

Targeting High Paying Adsense Ads is an important aspect of generating an income from Adsense. It is not enough in and of itself however. You can have $10 per click ads (I’ve not found any of these yet) but without generating any traffic your research into the right ads will be useless.

by Darren Rowse